SEO of sites using Social Networks

July 25th, 2008
If you ve completed the on-page optimization for your web site, it s time to look at the off-page half of your work. With Google getting better at spotting paid links and reciprocal link exchanges you ll need something more natural to give you link juice. Then again if you re thinking only in terms of link juice you just might be doing it wrong. If you've been following my articles recently, you know that I've been writing about a recent post Michael Martinez made in his "SEO Theory and Analysis" blog. In that post he gave a list of 20 hardcore SEO tips and explained each one. I'm glad he explained them, because many of the tips seemed counter-intuitive. For example why would you want to stop using keywords in your URLs? But actually doing each tip gives the student an education guaranteed to advance his or her skills as an SEO. You might not WANT to stop using keywords in your URLS, but it's good to know HOW to do SEO without them. That way, if you're ever in a position where you can't use keywords in your URLs - due to a stubborn client, perhaps - you won't be at a loss for ideas. The tips in this article focus on the kinds of things you can do that don't involve your site directly. Most of them require you to go off-site, to participate in some way on other sites and forums. Even the few that do involve your site will require you to do some active work off-site. Don't assume, however, that this article will show you how to get away with social networking spam. Martinez has a low opinion of that sort of thing. For example, his eighteenth tip tells readers to "Find a niche directory you have never heard of before that you feel is honestly listing unique, useful Web sites. Promote that niche directory through links and comments on your own sites until you see improvement in its Compete, Quantcast, and Alexa metrics." With this kind of promotion, what's in it for you? There's the bonus you gain by association of pointing people to a useful resource. But there's also the little matter of learning what it takes "to become an influencer without cheating through social media Web site spam," according to Martinez.
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Web Directories

June 16th, 2008
A web directory is not a search engine and does not display lists of web pages based on keywords; instead, it lists web sites by category and subcategory. Most web directory entries are also not found by web crawlers but by humans. The categorization is usually based on the whole web site rather than one page or a set of keywords, and sites are often limited to inclusion in only a few categories. Web directories often allow site owners to directly submit their site for inclusion, and have editors review submissions for fitness.
Examples of well known, general, web directories are Yahoo! Directory and the Open Directory Project (ODP). ODP is significant due to its extensive categorization and large number of listings and its free availability for use by other directories and search engines.
If you have ever submitted your website to a web directory, you know the tedious and pain staking nature behind directory submissions. It can often be an overwhelming task to tackle. Then, why do so many website owners and webmasters spend so much time submitting to directories? BECAUSE THEY REALLY WORK!
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